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Kaper

Kaper Auto Electrical & Air Conditioning, Lake Macquarie. A mobile auto electrical and AC business looking after fleets and machinery across the Hunter: utes and trucks, civil and mining gear, transport and plant hire. Good work, a strong name on the utes, and almost nothing online. They filled in my enquiry form on a Thursday evening, and the new site went live the following Wednesday.

6

days from first enquiry to a live website

56

pages at launch

12

service area pages across the Hunter and Central Coast

4

landing pages built for the Google and Meta ads to come

Client

Kaper Auto Electrical & Air Conditioning (Kaper Group), Lake Macquarie

Engagement

Since October 2026, ongoing

Workstreams

Logo refresh, website, tools, ad landing pages, domain and email. Tracking, and Google and Meta ads, next.

Point of contact

One, the whole way through

The Kaper home page on a desktop screen: a line drawing of an excavator with its cab AC, Proxicam camera, work lights, wiring and asset numbers called out, beside the headline "When no one else will show up, we will."
The same page on a phone, with call and quote buttons fixed to the bottom of the screen.

The home page on kapermc.com, live from 4 November 2026.

The brief

A landing page, plus Google and Meta ads. That's what the enquiry asked for.

On the first call it was clear the ads would have had nowhere to go. There was no website, no Google Business Profile and no reviews, and the domain showed a holding page. A landing page on its own would have sent paid clicks to a business with nothing else online to back it up. So the quote covered a full website and ongoing ads management, with a refreshed logo thrown in.

What was built

The brand

A clean, modern version of the KAPER logo already on their utes, so nothing on the vehicles needed to change, and a small K badge for the places the full logo won't fit, like the browser tab and social profiles. The drawings across the site are in the same style: machines in outline, with the cab AC, cameras, lights, wiring and asset numbers called out.

The refreshed Kaper Auto Electrical and Air Conditioning logo, in gold and white.
The refreshed logo, as it sits on the site's dark header.

The website

56 pages, including eight services, five industries, twelve service areas from Newcastle and Lake Macquarie out to Muswellbrook and the Central Coast, an Our work page, FAQs, and ten Fleet notes guides written for fleet and maintenance managers. Every detail that mattered went past the owners before launch: which refrigerant they regas and which they don't, which services carry a price and which go to an enquiry, and what to leave off.

Two tools

A fleet quote builder that walks a fleet manager through the job in about two minutes and sends it through ready to price, and an AC health check that rates a fleet's summer readiness in six questions. Both work after hours, when nobody's answering the phone, and point people at the work.

Landing pages for the ads

Four landing pages built for the campaigns to come: fleet AC regas, vehicle fit-outs, braided wiring harnesses and AI camera systems. They sit outside the menus and out of Google's index, so each campaign gets a page of its own.

Domain and email

The domain moved to Cloudflare, with the email records copied across before the switch. Enquiries from the site go straight to the business inbox.

Inside the site

The fleet quote builder, step one of four: tiles for fleet AC regas, AC repairs, auto electrical, fit-outs, signage, cameras, harnesses, maintenance and breakdowns.
The fleet quote builder. Pick the jobs, count the gear, say where it is, and it goes through ready to price.
The fleet AC regas landing page, with the pitch on the left and the booking form on the right.
A landing page built for the AC regas campaign, with the booking form beside the pitch.
The fleet AC regas service page, with a line drawing of an AC system and its parts labelled.
Service pages, one for each job type, each with its own drawing.
The Our work page, with a line drawing of a dozer and its AC and electrical parts labelled.
Our work: the kind of gear Kaper looks after, from fleet utes to heavy machinery.

Six days, start to finish

  1. EnquiryThrough the form on this site, at 5:44pm.
  2. Call and quoteWebsite and ads quoted, first concepts sent, and their feedback in the same day.
  3. ApprovedDesigns signed off, and the full site up on a private preview to read through.
  4. Last answersHours, compliance and what to leave off, folded in.
  5. LiveDomain switched over in the morning, and the site live on kapermc.com.

How it ran

One point of contact for the lot. Questions went to the owners in batches, by email, so they could answer between jobs. Every page was on the private preview before anything went public.

What's next

Tracking on the site first, then Google and Meta ads, starting with a pre-summer AC push, run from accounts in Kaper's own name with the spend on their card. The Google Business Profile and reviews go in alongside them, so Kaper shows up on Maps when a fleet manager nearby needs a regas.

Tell me what's going on

Ring me, or send a few lines through the form. If you need something built, I'll come back with a plan and a price, and for a new site that usually includes a first look at it. If you've got sites, ads and accounts spread across a few providers and nobody holding all of it, I'd start with an audit.

Get a quote Call 0481 879 355