Getting found on Google, and recommended by AI
Two audiences read your site now. People still search, and more and more of them ask an AI assistant or read Google's AI Overview instead, which then decides whether you're worth recommending. I work on both, and judge it on enquiries and sales, not traffic for its own sake.
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1
Technical
Indexing, site structure, page speed, canonicals and sitemaps, plus crawler settings you've chosen, not whatever the platform shipped with, including whether the crawlers behind ChatGPT, Perplexity and Claude can read the site. The free site check is the outside view of this. The audit is the inside one.
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2
Product and catalogue data
Structured data that shows Google the right price and stock. Specification fields built as real data, so filtering and sorting work. Price-on-application units that stop showing as out of stock. For an online store, it's a big part of SEO.
For Gen4Sale, price-on-application units that Google showed as out of stock were fixed at the template, so they stopped showing as unavailable.
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3
Content written against demand
Service, product and category pages, and guides that answer what buyers ask, written from search data and your own trade knowledge. Facts kept consistent across your site, listings and directories, because AI assistants tend to cross-check them.
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4
Local, and more than one location
A Google Business Profile for each location, set up and kept accurate. Location pages written for each area you cover. Reviews asked for, never bought.
Kaper's site went live with twelve service area pages, from Newcastle and Lake Macquarie out to Muswellbrook and the Central Coast. Gen4Sale has town pages along the Queensland coast, ready for cyclone season.
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5
AI search
Google's AI Overviews, ChatGPT, Perplexity and Claude tend to pull from pages that answer a question directly and back it up. That means clear answers, consistent facts and structured data. It's newer ground, so I test it and report what changes. I don't promise placements.
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Measured on what it brings in
Search Console and Analytics set up and checked, rankings tracked against real search volumes, and enquiries and sales tied back to the pages that brought them.
For bigger sites
Hundreds of products and category pages, handled as data, with templates fixed once so pages aren't patched one at a time.
A Business Profile and a location page per branch, kept consistent, so each one shows up for the people near it.
Recommendations your developers can act on, written up with the evidence, or I make the changes myself where you want me to.
Content and page changes go through your approval process before they go live.
Can you guarantee rankings?
No, and nobody honest can. What I can show you is what changed, when, and what it did to your traffic, enquiries and sales.
How long does SEO take?
Technical fixes can show up in weeks. Content and authority take months. The plan says which is which up front, so you know what to expect and when.
Do you write the content?
Yes, from search data and your own trade knowledge, and you check it before it goes live. Every fact gets checked, because a confident mistake on your site is worse than no page at all.
Tell me about your site
Ring me, or send a few lines through the form: what you sell, where, and what you want to be found for. I'll tell you what I'd look at first, and whether I'm the right fit for it.