How I work

I scope your job, run it, report on it and answer the phone. There's no account manager relaying messages and no project manager slotting your work into a queue.

Some clients want an email when something goes live and nothing else. Some want to talk things through as they come up. Both are fine, and you don't have to book a meeting to get me. I pick up whenever I can, and if I can't, you'll get a call back the same day.

Casey, my wife, runs the business with me: keeping things moving behind the scenes and taking on work across our jobs. With two of us and everything on the log, your job keeps moving when I'm tied up.

There are no departments to pass a job between, so work moves quickly. One opening audit covered three websites in 12 days, and a 56-page website went from first enquiry to live in six days.

New sites, pages, campaigns and bulk changes go onto a private preview first: a staging copy of the site, a draft campaign, an import file with every changed value listed. You check it, ask for changes, and it doesn't go live until you've said yes. Bigger releases go through a checklist before they're switched on, because fixing something in public costs more than checking it first. Day-to-day ads changes, like new negatives or a budget move inside your cap, go straight on the work log.

Your domain stays registered to you. Ad accounts, analytics, Search Console and Business Profiles are set up in your business's name, with ad spend on your own card. I work on the access you grant, and you can take it back at any time.

If your business has policies on which tools can touch its data, the work runs to them. Confidential files, like supplier price lists, stay out of shared folders and only go where the job needs them.

Most of the work happens on the phone and in shared documents, so distance doesn't matter much. Some of it is better done in the room: setting up systems, training staff, or working through a catalogue with the people who know it. Around Newcastle and the Hunter I'll come to you, and further afield I'll fly in when a job needs it.

Work is priced on the job from an agreed estimate, not a timesheet. Every line is itemised on a work log: what was done, when, and what it cost. Checks, verification and reporting sit on the log at no charge, so you can see them without paying for them. There's no account management fee, no project management line and no office built into the rate, and ads management is never a percentage of your spend.

Priorities move. A supplier's price list lands late, a competitor undercuts you, a Google policy changes. New work goes on the log as its own line, and the plan for the month gets rewritten around it. No variation forms, no argument about whether it was in the original brief.

A work log every month, with every line dated, described and costed. A note when something goes live or I need a decision from you. And a handover document kept current as the single source of truth, so if you ever move this work elsewhere, nothing lives only in my head.

No retainer required, no minimum term, no contract that makes leaving expensive. Your domains and accounts stay in your name, and anything that runs on my side gets handed over when you ask.