Shannon White.
The Bloke Behind This.
One person. Direct line. No handovers, no project managers, no bullshit.
Someone Who Actually Gets It
I'm Shannon - the bloke behind Steel Cap Digital. I've worked in the trades and I work with tradies every single day. I know you're flat out, you don't have time for three design meetings, and you need results not process.
My day job is Google Ads - running Search campaigns, tracking conversions, squeezing cost-per-lead down for businesses spending real money. I do Meta too. I know what works and what's burning budget.
Steel Cap Digital is the other side of that - the websites that the ads should be pointing to. The SEO foundation that gets you organic leads on top of paid. Done properly, for what it should actually cost.
I'm based in Newcastle. I know the Hunter Valley market. I know what people in Cessnock search for versus Merewether. That local knowledge goes into every page I write.
Check Out My Work →
No Meetings. No Faff.
Most agencies make websites complicated. They hold discovery sessions, brand workshops, stakeholder reviews. That's because they're charging you $8,000 and need to justify it.
I build the site based on what I know works for tradies in your suburb, show it to you, and you tell me what you think. If there's something you want changed, we change it. Unlimited reasonable changes - if you're being reasonable, I will be too. Most clients barely need any.
The whole thing is done while you're out on jobs. You come back to a staging link ready to review. That's how it should work.
I Know Your Customers
I'm not a Sydney agency writing generic copy about "quality craftsmanship" and "customer satisfaction." I know the difference between what works in Maitland and what works in Merewether. That specificity is what actually gets pages to rank.
Every suburb page is written with the actual Hunter Valley market in mind. It makes a difference.
Let's Talk →