Print Money.
(Not Literally.
But Close.)
When someone in Newcastle searches "electrician near me," they're not browsing - they're about to hire someone. Google Ads puts you in front of them at exactly that moment.
The Right Tool for the Job
Google Ads is like having your business card at the top of the pile when someone's already decided they need a tradie. They searched for you. They're ready to call.
Meta is a firehose - you're interrupting people while they're scrolling through photos of their mate's dog. It works for some trades, but for most emergency or reactive work? Google every time.
When someone types "plumber Maitland" at 7pm on a Saturday, they need someone now. That search is worth money to you. Google Ads captures it.
High intent. They're searching for exactly what you offer. They're in your suburb. They're ready to hire.
Good for building an audience and visual trades. But most people aren't searching for a plumber while they're watching reels.
Simple. Transparent. No Surprises.
Setting up Google Ads properly is usually the biggest single cost when working with an agency - they'll charge $500–$1,500 just for this. I do it free.
Campaign structure, keyword research, negative keywords, location targeting, ad copy, conversion tracking - all done as part of getting started.
No separate management fee. If you spend $1,000 on ads this month, you pay me $200. That covers everything - ongoing optimisation, monitoring, reporting and support.
The more effective the campaign, the more you'll want to spend. Which means it's in my interest to make it work.
What You're Actually Getting
- ✓Keyword research for your trade + suburbs
- ✓Tight negative keyword list (stops wasted spend)
- ✓Location targeting to your actual service area
- ✓Ad copy written and tested
- ✓Bid strategy configured
- ✓Weekly performance checks
- ✓Bid adjustments based on results
- ✓Negative keyword expansion
- ✓Ad copy testing and improvement
- ✓Seasonal adjustments
- ✓Call tracking setup
- ✓Form submission tracking
- ✓Monthly report in plain English
- ✓Cost per lead tracked
- ✓Honest assessment if it's not working