Print Money.
Sort of.
When someone in Newcastle searches “electrician near me,” they’re not browsing - they’re about to hire someone. Google Ads puts you in front of them at exactly that moment.
The Right Tool for the Job
Google Ads is like having your business card at the top of the pile when someone’s already decided they need a tradie. They searched for you. They’re ready to call.
Meta is a firehose. You’re interrupting people while they’re scrolling through photos of their mate’s dog. It works for some trades, but for most emergency or reactive work? Google every time.
Facebook and Instagram ads interrupt people while they’re scrolling photos of their mate’s dog. They work for some trades, but for emergency or fix-it-now work, Google wins every time.
When someone types “plumber Maitland” at 7pm on a Saturday, they need someone now. That search is worth money to you. Google Ads captures it.
High intent. They’re searching for exactly what you offer. They’re in your suburb. They’re ready to hire.
Good for building an audience and visual trades. But most people aren’t searching for a plumber while they’re watching reels.
Simple. Transparent. No Surprises.
Setting up Google Ads properly usually costs $500–$1,500 elsewhere. I do it free.
Campaign structure, keyword research, negative keywords, location targeting, ad copy, conversion tracking: all done as part of getting started.
Picking the words people will search, blocking the wrong ones, setting your service area, writing the ad text, and tracking when calls and quote requests come in: all done as part of getting started.
No separate management fee. If you spend $1,000 on ads this month, you pay me $200. That covers everything: ongoing optimisation, monitoring, reporting and support.
The more effective the campaign, the more you’ll want to spend. Which means it’s in my interest to make it work.
What You’re Actually Getting
- ✓Keyword research for your trade + suburbs
- ✓Tight negative keyword list (stops wasted spend)
- ✓Location targeting to your actual service area
- ✓Ad copy written and tested
- ✓Bid strategy configured
- ✓Researching the words people search for your trade in your suburbs
- ✓Blocking the wrong words so you don’t waste money
- ✓Setting your service area so only locals see the ads
- ✓Ad text written and tested
- ✓How much Google charges per click set up properly
- ✓Weekly performance checks
- ✓Bid adjustments based on results
- ✓Negative keyword expansion
- ✓Ad copy testing and improvement
- ✓Seasonal adjustments
- ✓Weekly check-ins on how things are going
- ✓Adjusting how much per click based on what’s working
- ✓Adding more bad words to block as I see them
- ✓Trying different ad text to see what works best
- ✓Seasonal changes (busy seasons, quiet ones)
- ✓Call tracking setup
- ✓Form submission tracking
- ✓Monthly report in plain English
- ✓Cost per lead tracked
- ✓Honest assessment if it’s not working
- ✓Tracking phone calls from the ads
- ✓Tracking when people fill in your contact form
- ✓Monthly report you can actually read
- ✓How much each new lead costs you
- ✓Honest answer if it’s not working
Let’s talk ads. Honest advice first.
Tell me your trade, your suburb and your budget. I’ll tell you if Google Ads will get a return for you - before you spend a cent.