Tradie Websites

Built for Tradies.
Ranks on Google.
Done in Days.

Built for Tradies.
Shows up on Google.
Done in Days.

No WordPress, no templates, no plugins to break. Every page built from scratch: SEO, suburb pages and all the content written for you.

No WordPress, no templates, no add-ons to break. Every page built from scratch: Google ranking, suburb pages and all the words written for you.

$800 - Starter $1,800 - Professional $3,500 - Enterprise ↓ See all pricing
Why Not WordPress?

Built Properly. Not Bodged Together.

Most web designers build tradie sites on WordPress because it’s fast for them, not for you. You get a theme from a marketplace, a dozen plugins and a site that breaks every time one of them updates.

Most web designers build tradie sites on WordPress (a popular site builder) because it’s fast for them, not for you. You get a template from a marketplace, a dozen add-ons, and a site that breaks every time one of them updates.

Every site I build uses plain HTML, CSS and JavaScript. That means faster load times, lower hosting costs, and nothing to break. It’s also more secure. WordPress sites get hacked constantly. Plain HTML sites don’t.

Every site I build uses plain web pages. That means faster loading, lower hosting costs, and nothing to break. It’s also harder to hack. WordPress sites get hacked all the time. Plain pages don’t.

And the SEO? That’s baked in from the first line of code, not an afterthought, not a monthly retainer bolt-on. The work that should’ve been done during the build, I do upfront.

And the Google ranking? That’s built in from the first line of code, not an afterthought, not a monthly bolt-on fee. The work that should’ve been done during the build, I do upfront.

You own the files outright. No lock-in, no ongoing ransom to stay online.

Suburb pages that rank

When someone searches “plumber Maitland” they get a page written specifically for Maitland, not your generic homepage. That specificity is what gets you ranked.

SEO done upfront, not on retainer
Google ranking done upfront, no monthly fee

Titles, meta descriptions, schema markup, page structure, internal linking: all done in the build. No monthly SEO invoice.

Page titles, Google snippet text, search-friendly tags, page layout, links between pages: all done in the build. No monthly Google-ranking invoice.

All the words written for you

You fill in a short brief. I write every page. No staring at a blank screen after a 10-hour day on the tools.

Pricing

Most Tradies Choose Professional.

Starter gets you online properly and fast. Professional is where the SEO really kicks in. Upgrade from Starter to Professional anytime - just pay the difference.

Starter gets you online properly and fast. Professional is where the Google ranking really kicks in. Upgrade from Starter to Professional anytime, just pay the difference.

Tier 01: Starter
Get Online Fast
$800
fixed price, once
Clean, professional, mobile-first. Gets you looking the part fast. Some businesses stay on Starter long-term and that’s fine. If you ever want more, scale up to Professional and just pay the $1,000 difference, never the full price again.
What’s included
  • 8–10 pages - home, about, services, contact and more
  • All content written for you
  • Mobile-first design, loads fast
  • SEO basics: titles, meta, schemaGoogle-ranking basics: page titles, Google snippets, tags
  • Contact form with email forwarding
  • Google Business ProfileGoogle listing setup guidance
  • Unlimited reasonable changes
3–5 business days
Pay $800 - Start Today →
One payment. Scales to Professional later - just pay the difference.
Tier 03: Enterprise
Dominate Your Market
$3,500
fixed price, once (full setup included)
This one’s not for sole traders just starting out. It’s for the established business ready to go hard on local SEO across their entire service area. Big site, big presence.
This one’s not for sole traders just starting out. It’s for the established business ready to go hard on local Google ranking across their entire service area. Big site, big presence.
What’s included
  • Everything in Professional
  • 20+ suburb landing pages
  • 8–10 blog posts written
  • Both estimator & quiz tools
  • Gallery / project portfolio
  • Full domain, hosting, SSL and email setup
  • Month 1 Hosting & Support included free
  • Google Business Profile setup ($385 value) included
  • Conversion tracking + GA4 analytics access ($475 value) included
  • Everything in Professional
  • 20+ pages, one per suburb
  • 8–10 blog posts written
  • Both estimator & quiz tools
  • Gallery / project photos
  • Web address, hosting, secure padlock and email all set up
  • Month 1 hosting & support included free
  • Google listing set up ($385 value) included
  • Lead tracking and visitor stats access ($475 value) included
2–3 weeks
Pay $1,750 Deposit - Start Today → One invoice and done: pay $3,500 now
How deposits work Pay the deposit to lock in your spot and I start building. Balance due when you’ve seen the site and you’re happy - before it goes live. Same as how you’d run your own jobs.
Not sure which tier fits?
Tell me about your business and I’ll recommend the right one and quote it properly.
Get a Quote Instead →
Wondering why a tradie website costs what it costs?
The honest tradie-to-tradie breakdown. Pick your trade, read the version that maps to your work.
Read the Breakdown →
Is an Agency Right for You?

Steel Cap vs. Digital Agencies

Agencies build for everyone. I build for tradies. Here’s what that actually means for your money.

Steel Cap Digital Digital Agency
Price $800 – $3,500 fixed $5,000 – $25,000+
Ongoing fees Optional, from $120/mo Retainer contracts, typically $500–$2,000/mo
Turnaround 3 – 14 business days 6 – 12 weeks
Built with Static HTML/CSS, no plugins to break Plain web pages, no add-ons to break WordPress / page builders, with ongoing maintenance overhead
Who you deal with Shannon. Direct, every time. Account manager who briefs a junior you’ll never meet
Industry knowledge Tradies only. Content sounds like a real tradie wrote it. Generalist. Copy that could be for anyone.
Lock-in None. You own everything. 12-month contracts common
The honest truth: Agencies aren’t bad. They make sense for big companies with marketing teams and ongoing budgets. For a tradie who needs a great site fast, at a real price, they’re overkill. That’s the gap Steel Cap fills.
Questions

FAQ

Ready when you are

Buy upfront. I start this week.

No meetings. No discovery sessions. Fill in a 5-minute brief and I’m building. Or get a free quote first - no pressure, no sales call.

No meetings. No long sales calls. Fill in a 5-minute form and I’m building. Or get a free quote first, no pressure, no sales call.

Buy Upfront → Get a Free Quote