Steel Cap Digital Get Started →
Lead Engine

Make Your Website
Actually Generate Calls.

Most tradie websites are quiet because the lead-generation plumbing was never set up. This is that plumbing, done properly.

What You Get, Line by Line

No mystery pricing. Here’s the breakdown.

Google Business Profile Setup
$400

Claim or create the listing, set up service-area business with hidden address, write the description, upload logo and photos, add service areas, list services with descriptions, set hours, post the first GBP Post, seed 3–5 Q&A entries.

Show up in the Google Map pack when someone searches your trade in your suburb.
Conversion Tracking Setup
$400

Install GTM, set up GA4, set up Google Ads conversion tracking, wire form submissions, wire phone clicks, wire CTA button events, verify everything fires correctly.

Know which lead came from where, so you stop paying for what doesn’t work.
Reviews Automation
$400

Set up the review request system (SMS or email), write the templates in your voice, generate your review link, set up response templates for the common cases.

Steady stream of fresh Google reviews without you remembering to ask each customer.
Call Tracking
$400

Provision a tracking number, set up dynamic number insertion on the site so each traffic source shows its own number, route everything to your real phone, integrate with GA4.

Know exactly which channel (Google Ads, organic, Facebook, etc.) is generating phone calls.
Bought separately: $1,600.   Lead Engine bundle: $1,500.   Save $100, get it done in one go.

Who This Is For

  • You already have a website but it isn’t generating calls.
  • You’re running Google Ads but can’t tell which keywords are working.
  • You’re an established business ready to actually measure things.
  • You’ve been told “your site looks great” but the phone isn’t ringing.

Who This Is Not For

If you’re brand new and have no leads at all yet, the website comes first. If your site is built on a locked-down platform that won’t let you add tracking scripts, we’d need to sort that before this makes sense. And if you’re expecting an SEO miracle in 30 days, that’s not what this is: Lead Engine sets up the measurement and visibility foundations, not an overnight ranking trick.

Concrete Deliverables

Visibility
  • Working GBP showing in local search results
  • Service-area business set up correctly
  • First GBP Post live
Measurement
  • Conversion data flowing into GA4 within 7 days
  • Google Ads conversion tracking verified
  • Tracking number on site with full attribution
Reviews
  • Automated review request after each invoice
  • Templates written in your voice
  • Response templates for common replies

One Price. Four Things Done.

Lead Engine
$1,500
Fixed price, once

GBP setup $400 · Conversion tracking $400 · Reviews automation $400 · Call tracking $400
Bought separately: $1,600. Bundle saves $100.

Get Started →
One payment. No ongoing fee except the call tracking number (~$5/month, passed through at cost).
5–7 business days
End to end. Most of that is waiting for GBP verification.
Works with your existing site
Any site that lets you add a tracking script. Not dependent on a Steel Cap website.
One component already done?
Price drops by $400. Replace it or take the discount.

The Stuff People Ask

Do I need to have a Steel Cap website to buy this?

No. Lead Engine works with any site that lets you add a tracking script. A few locked-down builder platforms won’t allow it. I’ll tell you straight if yours is one before you pay anything.

How long does it take?

5–7 business days end to end. Most of that is waiting for GBP verification, not hands-on work time.

Is there an ongoing cost?

The call tracking number runs around $5/month. That’s passed through at cost with no markup. Everything else is a one-time setup fee.

What if I already have GBP set up?

Price drops by $400. We can replace it with another service line or just take the discount. Your call.

Fixed price. 5–7 business days.

Ready to make it work. Properly.

Tell me your trade, your site URL and which components you need. I’ll confirm fit and get started.